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Too often, parking is treated as a one-time transaction. Drivers pull in, pay up and leave – no data, no relationship. The real value of a parking spot comes from repeated visits, and that requires building customer loyalty.��

Whether you’re running an airport, shopping precinct or commuter hub, smart parking management platforms can turn anonymous drive-up users into known, loyal customers – increasing revenue along the way.��

Why Known Customers Drive Better Returns��

When you know who’s parking with you, you unlock more than just data – you unlock opportunity. With account-based systems, you can build customer loyalty, tailor offers and influence behaviour that drives repeat business.��

Over time, this can mean steadier revenue, stronger lifetime value and better yield per bay. Whether you’re testing new pricing, smoothing peak periods or running targeted promotions, the ability to recognize and engage parkers gives you more control and better outcomes.��

According to , around 75% of consumers prefer brands that offer rewards, and more than 70% would recommend a brand if it has a good loyalty program. This suggests that implementing loyalty initiatives can significantly enhance customer satisfaction and advocacy.

How Parking Management Platforms Streamline Your Parking

Modern parking management platforms do more than take payments – they can help you run a faster, more responsive business. Smart parking can help you maximize the revenue from each car space.����

A smart parking system can allow you to set up user accounts, configure access and pricing and integrate your broader parking infrastructure from a single platform. This gives you the ability to capture real-time data across locations and user types. It also makes it easy to embed additional services like valet, car wash or loyalty offers without having to overhaul your entire setup. Let’s take a closer look at how these capabilities work together to deliver value.��

Using data from real-time parking management platform helps you:��

• Understand usage patterns at a glance��

• Manage occupancy more efficiently��

• Dynamically adjust pricing to meet demand��

With these insights, you can automate reminders, offer targeted promotions and keep customers informed – turning every interaction into an opportunity to shape behavior and enhance the customer experience.��

�۶���ƵPark Membership enables you to deliver personalized experiences through a single account, so you can tailor access, assign rates, automate payments and grant touch-free access.��

By integrating additional services such as valet, duty-free or car wash offerings, you can:��

• Create new revenue streams����

• Offer more value for frequent users��

• Make your car park a more attractive choice for repeat visits

�۶���ƵPark Reservation easily enables these capabilities. From smart configuration to scalable service delivery, it helps operators streamline their parking operation and better serve every user type.��

Improve Lifetime Value with Loyalty Programs��

Once customers are known, loyalty programs ensure they keep returning.����

Every offer becomes a chance to influence how customers engage with your parking, increasing satisfaction and revenue simultaneously.��

According to , approximately 69% of buyers’ decisions are influenced by the availability of a loyalty scheme, underscoring the importance of integrating loyalty programs into parking services.

With �۶���Ƶ’ solutions like RewardsPlus and LoyaltyCredit, you can offer perks, credits or discounts based on frequency, time of day or booking method.��

Achieve More with an Integrated Parking Solution����

When you know your customers, parking stops being guesswork and becomes a strategic advantage. With parking management platforms like �۶���ƵPark Membership and �۶���ƵPark Reservation, you can personalize offers, guide user engagement and enhance returns through one flexible, easy-to-configure parking management solution.��

And while the primary focus is customer retention, these integrated platforms also provide capabilities to efficiently manage staff parking and even ground transport as well.��